By Joshua Nicol
The Advertising industry is as old, as the country’s print media; in that the first newspaper, said to be published in Sub-Saharan Africa, in the year 1801, was called; The Royal Sierra Leone Gazette and Advertiser; which implies some level of advertising though almost certainly, not on today’s scale.
The status of the advertising industry in Sierra Leone leaves much to be desired, more especially in the electronic media, where the bulk of advertising is placed.










